An Iowa State University campus cafe calls for a new brand identity and redesign that can be envisioned as a vibrant hub to foster creativity and spark innovation. Sparks Cafe draws inspiration from the Innovation Center’s accordion-like angles and the peak folds of wayfinding signage, seamlessly integrating these elements into a unique counter and acoustical ceiling design. The seating area transforms into an engaging space with an interactive visual and tactile mural, inviting students and visitors to explore the world of innovation at their fingertips.
Brand Identity
Retaining the old logo design but adding ISU brand elements such as gold color details and border
Primary and secondary ISU colors
Mock-up Sparks and ISU alum coffee company products to be added onto display shelves and checkout counter
Sensory Design Environment
Sensory design additions to create a more vibrant hub
Sparks Cafe
Sparks Cafe with proposed design strategies
Interactive Wall Mural
Digital mural filled with doodles and sketch-like graphics that inspire or represent creativity
Digital mural is lightened up with projections of all activities and workshops that the Student Innovation Center offers. This can be a variety of student projects, commentary, experiences, or exceptional highlights.
Visual and tactile interplay mural through projections and view of the historic Marston Water Tower
Sparks Poster Presentation
